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After a flurry of tweets back on forth from Siobhan Cully of Marketing Elves, a plan had been hatched that would prove to be very interesting indeed for this DubTwestival and its charity Barnardo’s…

Siobhan Cully of Marketing Elves, and also a serial entrepreneur from what I can gather, had come up with a fantastic plan to help the Twitter Festival fund raising initiative.

After seeing Clare Boyles appeal on twitter for her lost dog, which resulted  in Rover being found after two days,  Siobhan thought that this might happening might just be re-engineered to help benefit in fundraising. So, with the vigour of a well thought out McGuyver plan, Siobhan went about setting up a collection system via mycharity.ie and began her twitter bound fundraising campaign.

Within the first 30 mins Siobhan had collected over €30 from donations from one round of tweets. Since then donations have been flowing through at a steady pace.

While working on this event, there has been a fantastic amount of help from the tweeting population of Ireland. Plans such as Siobhan’s have been very beneficial to this year’s event and it has been equally as interesting to see people come up with their own way of fundraising in advance of the event.

Thank you Siobhan and everyone else that has been in touch in the past weeks, and please make yourselves know tonight for your round of applause!

Have a look at what Marketing Elves have done here, and while you are there, make sure the system is working, and donate lots of money to Barnardos!

Marketing Elves – the background

Marketing Elves provides companies with that extra pair of hands to get the job done. Whether it’s a short term project, a specific marketing campaign, an evaluation of a product, service, process or customer experience, Marketing Elves specialises in injecting a fresh approach to solving marketing problems

Please note: the name of Clare Boyle’s dog, was changed for this article to protect its identity.